Your media kit and your stats

A media kit is the one page you send a brand instead of a long back-and-forth. A manager looks at dozens of creators a day. If they have to ask questions to work out who you are, they move on to the next one.

What has to be on it

Who you are and what you do. Two or three sentences: name, topic, who your content is for. No life story.

Audience. Gender, age, cities and countries, the biggest shares. This is the first thing a brand checks: does your audience match their customers.

Numbers for the last 30 days. Reach, average video views, engagement rate, number of saves. Next to the engagement rate, say how you calculated it: off reach or off followers. If you have link clicks from past campaigns, make sure to show them.

Past work. Three or four of your best videos or posts, ideally with results: "video for brand X: 120k views, 900 saves". Brand names only with their permission. If you haven't done brand work yet, show your best videos with their numbers and one or two test integrations you filmed for yourself: the brand wants to see how you present a product.

Formats and terms. What you offer: integration, review, UGC, stories. Prices: a "from" rate for your main format, without ad usage rights or exclusivity. The final price depends on rights, term and urgency, so quote the exact figure after the brief. If you'd rather not give even a "from", say you'll send rates on request. A blank with no explanation reads to a manager as "doesn't know what they're worth".

Contact details. Email, messenger, account link. One line.

If you're on several platforms, give each its own page or its own kit. A brand usually books for one specific platform and wants to see that one, not a total across all of them.

Where the numbers come from

Only from the platform's built-in insights. Screenshots for 30 days, not "all time". The brand wants to know what you deliver now, not what you delivered two years ago.

Attach two or three raw screenshots of your insights alongside the kit. A screenshot from the app is more convincing than any polished presentation.

Update the kit once a month, ideally on the same day each time so it doesn't slip. Stale numbers are worse than none: if a brand sees that the reach in your kit is twice what it is now, the conversation is over.

Tip. Split the numbers by format. Short video views and regular post reach differ hugely, and a brand ordering a video wants to see videos.

What not to do

Buying followers or engagement. Brands and agencies run audiences through analytics tools: bot share, sudden follower spikes, geography that doesn't match the content's language. Fake growth often shows up fast, and a reputation is very hard to rebuild afterwards. It also breaks platform rules and usually lowers your reach: bots don't watch and don't react.

Ten pages. Nobody reads them. One page, two at most if you're attaching case studies.

Old or rounded numbers. "Around 50k" reads as "I haven't checked my insights". Use exact figures.

Design for design's sake. A clean page with readable numbers beats a gradient collage where you have to hunt for the reach.

How to send it

A PDF or a link to a page. Not an image in a messenger that can't be zoomed. In the email or message: one sentence about you, one about how you can be useful to this specific brand, and the kit. Managers spot a template blasted to a hundred brands from the first word.

Do this now

• Write down the six media kit blocks and fill each with two or three lines from your own insights.
• Take three screenshots of your 30-day insights: reach, audience, best video.
• Set a reminder for the first of every month: update the numbers.