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We write about creator marketing, content and social media — for brands and for creators.
Reputation and brandNovember 13, 2026
What to track, what a listening setup consists of, how to handle negative comments and reviews, and why mentions on other people's platforms now affect visibility in search and AI answers as well as reputation.
What tone of voice means in practice, why audiences trust employees more than the main brand account, how to keep one image across contractors and creators, and how to check compliance. With Sprout Social and Edelman data from 2025 and 2026.
Social mediaNovember 13, 2026
Content calendar, comment replies, paid social, creators and UGC, analytics, mention monitoring, contests. What fresh data says about each tool, what has changed, and which habits to drop.
How long a brand has to reply, what replies do to reach, how to moderate comments and handle negativity, and which community metrics to show leadership. Data from 2025 and 2026, plus agency practice.
Creators and UGCNovember 13, 2026
How streamlined content production works, how many pieces one webinar or video yields, what 2026 data says about AI in the process, and where factories break. With a worked example and honest caveats.
What a working content plan consists of, how many posts a week the 2025 data supports, how one person can plan a month ahead, and why most plans get abandoned by the third week.
Which mechanics deliver, why most participants leave once the winner is announced, how to measure a contest honestly, and how a creator collaboration differs from handing out prizes.
What generative engine optimization is, how it differs from SEO, which tactics are backed by research and which are still opinion. And why brand mentions from creators and communities are now part of the job.
Why follower count is not the main criterion, what nano and micro creators charge in 2026 data, how to write a brief that does not kill the video, and how to measure a campaign with promo codes instead of reach.
What a campaign is made of, how many creatives a test needs, which numbers count as normal in 2025 and 2026 data, why AI-made ads are no rescue, and how paid reach amplifies organic posts instead of replacing them.
Why the first seconds matter more than production quality, which video length earns reach in 2025 and 2026 data, why captions matter, and how to film consistently without a studio. For brands whose video "is not working yet".
Which social media tasks get automated most, how much time it saves according to 2026 data, where automation starts to hurt, and how to build a process that keeps a person in the loop.
What a social media strategy really is, the steps it consists of, and which 2025 and 2026 numbers change the usual advice. For people who run a brand's social accounts or are about to.
A metrics funnel from reach to sales, why likes stopped being a signal, how to tie social media to revenue without perfect attribution, and what a report looks like when leadership reads it to the end.
How UGC differs from an influencer placement, what usage rights cover, what creators charge in 2026, where these videos deliver and which brief mistakes ruin the result before the shoot.
Agency newsNovember 12, 2026Draft
A sample article showing headings, lists, quotes and links. It is a draft and is not published on the live site.
