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We write about creator marketing, content and social media — for brands and for creators.
Social mediaNovember 13, 2026
Content calendar, comment replies, paid social, creators and UGC, analytics, mention monitoring, contests. What fresh data says about each tool, what has changed, and which habits to drop.
How long a brand has to reply, what replies do to reach, how to moderate comments and handle negativity, and which community metrics to show leadership. Data from 2025 and 2026, plus agency practice.
What a working content plan consists of, how many posts a week the 2025 data supports, how one person can plan a month ahead, and why most plans get abandoned by the third week.
Which mechanics deliver, why most participants leave once the winner is announced, how to measure a contest honestly, and how a creator collaboration differs from handing out prizes.
What a campaign is made of, how many creatives a test needs, which numbers count as normal in 2025 and 2026 data, why AI-made ads are no rescue, and how paid reach amplifies organic posts instead of replacing them.
Why the first seconds matter more than production quality, which video length earns reach in 2025 and 2026 data, why captions matter, and how to film consistently without a studio. For brands whose video "is not working yet".
Which social media tasks get automated most, how much time it saves according to 2026 data, where automation starts to hurt, and how to build a process that keeps a person in the loop.
What a social media strategy really is, the steps it consists of, and which 2025 and 2026 numbers change the usual advice. For people who run a brand's social accounts or are about to.
A metrics funnel from reach to sales, why likes stopped being a signal, how to tie social media to revenue without perfect attribution, and what a report looks like when leadership reads it to the end.
